Wednesday, March 05, 2008

Intel - Touch of Genius

Long time since I've been able to post some original work. The nature of my current work usually prevents me from sharing for public consumption but finally something that's already out in the public.

Here's a piece I cut originally to be shown at CES(Consumer Electronics Show) in the Intel booth. Since CES it has undergone some revisions and also been turned into a television commercial as well as an online campaign. This was my first project cut in HD. Footage shot using a Panasonic Varicam at 24p. some of the spots from the online campaign are uploaded on YouTube by Intel and I've embedded them below.

Makes your really marvel at the power of the microprocessor and how much we take it for granted.

Shout outs to Charlie Veprek(writer) and Chris Baffa(art director) on this campaign.

1 comment:

Anonymous said...


I saw this commercial at The Politico site and loved it right away. Congratulations on the shooting and editing of this. It is marvelous. Whose the song? Do you know it?

Thanks a lot from madrid, Spain

Gustavo Entrala