Whenever it's been awhile between postings you can be sure it means I've been working...which is a good thing. Many posts over consecutive days is a bad thing
So in December I was hired by a large advertising agency to produce some unusual content, video for mobile phones. While I've never been a believer in content for mobile phones, there certainly is a market for it. Having just gotten an iPod with video for Christmas I've been enjoying my commute on the train to and from the city watching The Office from the BBC. The phone screen still seems a bit small to me and the quality of the content is not the best, but none the less the client wants content so we produce some content.
The Madden Report is a weekly mobisode where we take John Madden's audio comments about some upcoming NFL games and put some graphics and pictures to it to make it look like a seamless show. The shows have been running around 2:30 in length and now we're 5 shows into production I'd say we've hit our stride. The real challenge is how do you make compelling video when you don't have the rights to use any NFL footage? We can't even call the teams by their team names only by their city. Well thanks to Manic, the produciton company producing the shows, I think for the hard core football fan we've found a way of making it compelling. The Madden Report is second only to the Dallas Cowboy Cheerleaders for Vcast sports video downloads. We're thinking about working in some cheerleaders to our show. Only 3 more weeks of shows and then that's it for this year. So go out and get your Verizon Vcast phone so you can enjoy all the great Vcast content. Here's the show from week 16 of the regular season.